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Rabu, 27 September 2017

Free Ebook A History of Germany 1918-2014: The Divided NationBy Mary Fulbrook

Free Ebook A History of Germany 1918-2014: The Divided NationBy Mary Fulbrook

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A History of Germany 1918-2014: The Divided NationBy Mary Fulbrook

A History of Germany 1918-2014: The Divided NationBy Mary Fulbrook


A History of Germany 1918-2014: The Divided NationBy Mary Fulbrook


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A History of Germany 1918-2014: The Divided NationBy Mary Fulbrook

The fourth edition of A History of Germany, 1918-2014: A Divided Nation introduces students to the key themes of 20th century German history, tracing the dramatic social, cultural, and political tensions in Germany since 1918. Now thoroughly updated, the text includes new coverage of the Euro crisis and a review of Angela Merkel’s Chancellorship.

  • New edition of a well-known, classic survey by a leading scholar in the field, thoroughly updated for a new generation of readers
  • Provides an overview of the turbulent history of Germany from the end of the First World War through the Third Reich and beyond, examining the character and consequences of war and genocide
  • Treats German history from 1918 to 2014 from the perspectives of instability, division and reunification, covering East and West German history in equal depth
  • Offers important reflections on Angela Merkel’s Chancellorship as it extends into a new term
  • Concise, substantive coverage of this period make it an ideal resource for undergraduate students

  • Sales Rank: #137069 in Books
  • Published on: 2014-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.00" l,
  • Binding: Paperback
  • 392 pages

Review

"Fulbrook's History of Germany is an excellent overview, clearly presented, and well written. Of particular strength is its coverage of East Germany, which is comprehensive and balanced. It effectively complements primary source readings, lectures, and more specialized articles. This fourth edition extends the coverage of events up through the present, and incisively covers the historiographical debates of recent years as well."—David G. Tompkins, Carleton College 

“This new edition is an indispensable guide to Germany's tortured 20th century history. Mary Fulbrook combines a strong historical narrative with in-depth historiographical analysis, and never loses sight of the human dimension.”—Mark Allinson, University of Bristol

From the Back Cover

Introducing the key themes of 20th-century German history, this survey traces the course of social, cultural, and political tensions in Germany since 1918. Starting with the self-destructive Weimar Republic, author Mary Fulbrook guides readers through the extremes of genocide and military aggression in the Nazi era; the extraordinary political experiment of dividing the nation during the Cold War; the collapse of communist East Germany; and unification with capitalist democratic West Germany in 1990. A History of Germany, 1918-2014 also covers events since the end of the Cold War, examining the changing ways in which Germany remains divided even today. Treating West and East German history in equal depth, the author provides a useful framework for exploring continuities and changes in modern Germany.  

In this fourth edition, the author has thoroughly updated the text with particular focus on developments since unification in 1990. She includes discussion of Germany’s pivotal role in the Euro crisis, the importance of the 2013 elections, and a review of Angela Merkel’s Chancellorship.  The book concludes with reflections on Germany’s tumultuous history over the century since the First World War. 

About the Author

Mary Fulbrook is Dean of the Faculty of Social and Historical Sciences at University College London (UCL). She was founding Joint Editor of German History, and has served as Chair of the German History Society as well as Chair of the Modern History Section of the British Academy. Her books include Anatomy of a Dictatorship: Inside the GDR, 1949–1989 (1995), German National Identity After the Holocaust (1999), Interpretations of the Two Germanies, 1945–1990 (Second Edition, 2000), Historical Theory (2002), A Concise History of Germany (Second Edition, 2004), The People’s State: East German Society from Hitler to Honecker (2005), Dissonant Lives: Generations and Violence through the German Dictatorships (2011), and the Fraenkel Prize winning A Small Town near Auschwitz: Ordinary Nazis and the Holocaust (2012).

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Senin, 04 September 2017

Download Ebook Marketing: A Critical TextbookBy Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski

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Marketing: A Critical TextbookBy Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski

Marketing: A Critical TextbookBy Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski


Marketing: A Critical TextbookBy Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski


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Marketing: A Critical TextbookBy Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'.

Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

- Each chapter in this book presents the alternative(s) approaches to the topic step by step

- Real world case studies and examples

- Fully supported with chapter pedagogy

- Features a Companion Website, including Instructor's Manual

  • Sales Rank: #1208022 in Books
  • Published on: 2010-12-09
  • Released on: 2010-12-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.53" h x .58" w x 6.69" l, .97 pounds
  • Binding: Paperback
  • 256 pages

About the Author
Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

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Marketing: A Critical TextbookBy Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski PDF
Marketing: A Critical TextbookBy Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski PDF